Sainsburys New Plastic Wine Bottles

by Andrew

Sainburys new plastic wine bottles Sainsbury’s is trialling its own label PET wine bottle in a project supported by the government funded Waste & Resources Action Programme (WRAP).

Initially, Sainsbury’s will offer two own label wines in the new PET bottle: A New Zealand Sauvignon Blanc and an Australian Rosé which, if successful, will be rolled out to other wines. The new wine bottle looks exactly the same as a glass bottle, holds the same amount of liquid but where a regular glass wine bottle weighs 400 grams this new bottle is just 54 grams.

While many wine aficionados prefer estate-bottled wine these two are bottled in the UK. Bulk shipping reduces the environmental impact of transportation, which again will reduce the impact of carbon emissions. Moving wine bottles from glass to PET could significantly contribute to Sainsbury’s new target of reducing CO2 emissions by 25% by 2012; outlined along with other tough targets in its ‘corporate responsibility report’.

Sainsbury’s PET New Zealand Sauvignon Blanc will be priced at £4.99 and Australian Rose at £3.99 and will be available from early August.