A Vineyard in the heart of the City of London
OK, so its not a real vineyard, but a clever marketing campaign to promote an Australian wine label - and it looks rather good.
McGuigan is one of Australia’s most celebrated wineries and we are creating a vineyard in the heart of London to share some of our wines with you. Situated next to Liverpool Street Station it offers you a wonderfully convenient opportunity to kick off your shoes and stroll amongst some lush 50 year-old vines.
Taste through our range of delicious wines, brush up on your wine-tasting skills with our expert winemakers and meet the man behind the wine - Brian McGuigan.
From 9-11 July 2008 the “vineyard” is open to the public - I have always thought that except in winter, vines can be very decorative, and can certainly improve the concrete and glass dominated landscapes of our business districts. For more info see www.mcguigancityvineyard.co.uk
The idea was first tried out in Sydney, Australia and generated a lot of attention - especially from those who had not seen vines before, and from those interested in doing a bit of tasting.
Mc Guigan wines come from Australia and are geared to introduce customers to the range of wine styles which Australia can produce.
In the UK York Wines (amongst others) stocks the McGuigan range - which includes a Gewurztraminer/Riesling blend - The Australian - Medium Sweet White Wine - If you are still a fan of sweetish German wines you will love this - there are so few actually Medium Sweet wines available these days.
This wine has the rich aromatic sweetness of the Gewurztraminer grape blended with the strikingly fruity £5.95
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[...] The selection of Malbec is down to Fabrice Durou, the winemaker from Chateau de Gaudou in Cahors, a well-respected domaine at Vire-sur-Lot. So here is a man who knows his grapes and has made a “micro-cuvee. It all shows a rather different approach to the marketing gimmick which Australian producer McGuigan put on in London recently when they created a temporary vineyard in the heart of the City of London - a fun idea, admittedly, but ephemeral! (see http://www.ukwinesonline.co.uk) [...]
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