Independent wine merchants often need a special selling point to help them atrract customers – either by focussing on a specific country or region, sometimes by price, sometimes by the breadth of their range. Location helps many to build up a loyal following – but all rely on building a reputation for reliable choice and quality.
Online merchant FindWine takes a different approach with a limited number of wines differentiated by style and price. So, if you are looking for a dry fresh zingy white priced between £7 and £9 then using the grid (shown above) they will recommend an Australlian Riesling – or for a “richer, deeper, stronger, darker” red in the same price range then a Chilean Malbec/Syrah is offered. The result is a list of 54 wines, carefully chosen from across the World – which will change over time.
Unless you know exactly what wine you are looking for, then this does offer an interesting and innovative way of choosing wines – the website is infromal, atrractively designed and the navgation is quirky but effective. If the selected wines are up to scratch then this could work well.
FindWine.co.uk 30 Westgate, Otley, W.Yorks, LS21 3AS (Regd office) t: 0845 5192980