specialist wine merchants listed & mapped! (Aug 2019)



Jeroboams London is a well-respected specialist whose interests spread from an up-market deli, whisky retailer and wine merchants.

jerobaomsInspired by the traditional fromageries found all over France, Peter Rich opened the first Jeroboams shop in London’s South Kensington in 1985. This shop sold a wide variety of cheeses, each sourced from farms and cheesemakers across Europe, which were individually matured by the Affineur and brought to perfection by expert staff before reaching the customer.

While the emphasis was initially on cheese, Jeroboams also stocked a range of speciality foods including charcuterie, oils and foie gras. Most importantly, Jeroboams also stocked a wide selection of fine wines and champagnes.

The formula was a success and new shops in London’s Holland Park and Belgravia superseded the original premises. The Jeroboams Cheese Club was created allowing members to receive a selection of seasonal cheeses in peak condition each month or to send them as a gift. A mail order service was established making it possible to deliver a mouth-watering range of cheese selections, hampers, fine foods, wines and Champagnes.

In 1996, to expand sales of wines and champagnes, Jeroboams acquired the London retail wine merchants Stones of Belgravia and re-branded the shops as its own. March 1999 saw Jeroboams acquire Laytons Wine Merchants, the shipper and retailer of fine wines. Laytons, founded in 1934, had built up a reputation both for its innovative approach to buying from the classic wine producing areas of the world. The three Laytons shops were re-branded as Jeroboams. On the back of the expertise derived from the acquisition of Laytons, a Jeroboams private customer sales team was established offering friendly, market-aware advice to those unable to visit the shops and delivering wine to customers throughout the UK.

Jeroboams is the wine retailer with 8 stores across London, Mr Christians the deli and Milroys of Soho the whisky specialist. Each of the websites now has “more background information to help make online decisions more informed as well as improved web features to make shopping easier”.

Good website with extensive tasting notes and online ordering. Each of the stores, incidently, has a live webcam – always fun!

Frequent tastings


Jeroboams,  50-52 Elizabeth Street, Belgravia, London SW1W9PB  t:020 7730 8108

6 Pont Street, Belgravia, London SW1X 9EL t:020 7235 1612

29 Heath Street, Hampstead,  London NW3 6TR t:020 7435 6845

96 Holland Park Avenue London W11 3RB t:020 7727 9359

56 Walton Street, Knightsbridge, London SW3 1RB t:020 7589 2020

13 Elgin Crescent, Notting Hill, London W11 2JA  t:020 7229 0527

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