specialist wine merchants listed & mapped! (Aug 2019)


Newcomer Wines

A young new arrival on the London wine scene is Austrian specialist Newcomer Wines:

logoStyling themselves as “Austrian wines with cool labels and crazy stories“! the vibe is decidedly young and enthusiastic. Established by Daniela and Peter who came from Austria with an enthusiasm for this “Austrian Wine Revolution”. The website is graphically striking with producer profiles and fun in-store tech to tell you more.

With a defined ethos:  … enticed that the image of quality wine should shift from an exclusive and privileged picture to a more accessible and simple one. Newcomer has not only been established to create a revolutionary way of exploring and buying wines but to also act as a linking platform for both, openminded customers and progressive wine makers, who get the chance to present their unique wines to a fresh customer and fan base. The goal is to make wines from small, individual Austrian winemakers the ultimate trend in urban areas.”

Online ordering available with extensive tasting notes. The list is exclusively Austrian, hence the challenge will be to translate their passion and enthusiasm for these wines to a larger and probably younger audience. With a centrally located shop and a vibrant online presence they should succeed!

Newcomer Wines Unit 8 Boxpark, 2-10 Bethnal Green Rd, Shoreditch, London, E1 6GY t: 07447 512 061


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