Sainsbury’s Champagne
After appearing as the Which? Best Buy Champagne in December sales of Sainbury’s Taste the Difference Vintage Champagne grew by 3000 per cent! Sales were so high that half a years stock has already been sold.
The Which? tasting saw own-label Champagnes beating the big names brands, including bestsellers Moët & Chandon. Sainsbury’s Taste the Difference Premier Cru Vintage 2000 was praised for its ‘elegance and class’ by the six professional tasters.
Somerfield’s Prince William Premier Cru won the award for Exceptional Value and was one of the top-ranked champagnes, noted for its ‘maturity’ and ‘elegance’. Six of the top ten Champagnes were supermarket own labels; Tesco Premier Cru, which came top in the last survey in 2002, came seventh this time round. Big-name brands Lanson Black Label and Veuve Clicquot gained respectable fourth and joint fifth positions.
Sainsbury’s currently list the Taste the Difference Premier Cru Vintage 2000 at £21.84 a bottle (online).
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