Wills Wine - a new online wine website

by former winemerchant

A difficult time to launch a new wine business, especially as I note that the energetic Andrew Chapman at www.surf4wine.co.uk is not currently trading. But if you can offer something different that coincides with consumer trends, then it can be very successful - and Will Shepherd’s new wine website www.willswine.com may just have got it right in asserting that there is too much Australian Chardonnay and cheap French Cabernet Sauvignon (?) available, and offering something a little different.

Will’s Wine sells wines from lesser know regions of France and Italy, as well as Hungary, with plans to sell wine from Slovenia and Uruguay in the near future. Their wines are made from grapes including Tanat, Petit and Gros Manseng, Cot, Olaszrizling, Cabernet Franc and Manzoni.

Will’s Wine believe that for just a few pounds more, these wines are much more enjoyable than most supermarket offerings. We are promoting something different and more fun!

The list is a bit embryonic at the moment with new arrivals planned from Australia, Uruguay and Slovenia to add to the initial selection of Italy, Hungary and France.

www.willswine.com